SEO Case Study: DV Appraisal Services
DV Appraisal Services approached us with a clear objective: improve their website’s technical performance, boost organic visibility, and increase lead generation from search. While they already had an established site, performance issues and SEO gaps were limiting their potential to compete in a high-value local market.
Goals:
DV Appraisal Services set specific SEO goals to improve visibility and user engagement:
- Optimize technical SEO to achieve a 90%+ site health score in SEMrush, ensuring full compliance with SEO best practices.
- Refine keyword strategy to improve on-site SEO and enhance rankings for high-intent search queries.
- Develop high-quality, keyword-rich content to boost organic visibility and increase engagement.
- Strengthen external SEO through authoritative guest post backlinks from reputable domains.
Results:
Technical SEO
After performing a comprehensive technical audit, the following actions were implemented:
- Optimized site speed by improving hosting and compressing large assets
- Enhanced mobile responsiveness to improve experience across all screen sizes
- Migrated to HTTPS to ensure trust and data security
These updates helped the website’s SEMRush site health score rise to 98%, establishing a solid technical foundation for sustained growth.
Key Achievements:
- Overall site score improved by 8.89% (from 90 → 98)
- Total issues reduced by 64.12% (393 → 141)
- Total errors eliminated (100% reduction) (4 → 0)
- Warnings reduced by 67.57% (259 → 84)
- Notices decreased by 56.15% (130 → 57)
These numbers reflect a cleaner, faster, and fully optimized website—positioning DV Appraisal Services for long-term SEO success.
How We Did It
We began with a complete SEO audit to evaluate site health, speed, mobile readiness, and on-site optimization. From there, we executed a full-stack SEO strategy, including technical improvements, mobile and security upgrades, and content targeting. The result was a clean, high-performing website that gained significant SEO traction and nearly perfect health scores.
SEO Success Stories
SEO Results for DV Appraisal Services: Case Study & Key Wins
What is technical SEO and why does it matter for appraisal websites?
Technical SEO refers to the backend improvements that help search engines crawl, index, and rank your website. For appraisal businesses, it ensures faster performance, mobile accessibility, and higher visibility in local search results.
How did RealTop improve DV Appraisal Services’ SEO health score?
We conducted a full technical audit, optimized site speed, improved mobile responsiveness, and upgraded the site’s security by migrating to HTTPS.
What results can a local appraisal company expect from SEO?
When properly implemented, SEO can reduce website errors, increase traffic, and push the business toward page one rankings for high-value local terms, leading to more qualified leads.
Does content still matter if my website is technically sound?
Yes. Technical SEO gets your site in shape, but keyword-rich content keeps visitors engaged and helps rank for the right search terms.
Jake was amazing from day 1! Super helpful and knowledgeable, very on top of things and I appreciate all the hard work they put in for me!! – Valerie Cameron
