SEO Case Study: Foundation & Basement Solutions
A foundation and basement repair company faced low visibility, technical site issues, and stagnant growth. They needed a powerful SEO strategy to compete in a highly saturated home services market. Our goal: clean up the website’s technical health, boost authority, and help them show up where it matters—on search.
Goals:
The foundation and basement repair company partnered with us to:
- Optimize technical SEO to fix errors, improve navigation, and hit a 90%+ SEMrush health score.
- Refine their keyword strategy to target high-value search terms and improve on-site visibility.
- Create and distribute SEO-focused content that drives traffic and supports long-term rankings.
- Secure high-quality backlinks through guest posts on authoritative sites to build trust and domain strength.
These efforts were all designed to increase search visibility, improve site performance, and drive qualified leads.
Results:
Technical SEO
We began with a deep site audit and resolved key backend issues. This included:
- ⚡ Boosting site speed for faster load times and better user experience
- 📱 Improving mobile responsiveness to meet Google’s Core Web Vitals
- đź”’ Upgrading to HTTPS for data security and crawlability
This work raised their SEMrush health score to 95%, making the site faster, safer, and easier for Google to index.
Key Achievements:
- Site score increased by 9.76% (from 82 → 90)
- Errors reduced by 97.33% (from 75 → 2)
- Warnings dropped by 22.84% (from 162 → 125)
- Pages crawled increased by 1.06% (from 94 → 95)
The site is now leaner, faster, and more visible in organic search—positioned for long-term success.
How We Did It:
We didn’t guess. We followed a proven system:
- Ran a full SEMrush audit and prioritized technical errors
- Rebuilt weak pages and applied proper keyword mapping
- Published optimized blog content and targeted backlinks
- Tracked progress weekly until all critical issues were resolved
This project proved that even a single service business—if properly optimized—can dominate search rankings with the right SEO game plan.
SEO Success Stories
Frequently Asked SEO Questions from Business Owners
What is technical SEO and why is it important for my business website?
Technical SEO focuses on optimizing the backend structure of your website—like site speed, mobile responsiveness, and crawlability—so search engines can properly index your pages and users can navigate your site smoothly.
How can improving my site’s health score help attract more customers?
A higher site health score often means fewer technical issues, better performance, and faster load times. These improvements lead to higher search rankings and a better experience for your visitors, increasing the chance they’ll become customers.
How long does it take to see results from an SEO campaign?
Most businesses begin to see early results—like improved rankings or reduced errors—within 3 to 6 months. Full impact, including traffic and lead generation, typically builds over time with consistent optimization.
Why isn’t my business showing up on Google even though I have a website?
Without proper SEO, your site may not be crawlable, may lack keyword targeting, or may be penalized for technical issues. SEO ensures your content is discoverable, properly indexed, and aligned with what your customers are searching for.
How does keyword strategy affect SEO performance?
Keyword strategy helps target the exact search terms your ideal customers are using. By optimizing your pages with relevant, high-volume keywords, you increase your chances of appearing in search results for valuable, conversion-ready queries.
Our company has been working with Real Top for over 2 years now and we are very pleased with all the work and dedication the team has towards us. Jake, MJ, Carlos & Nik are very attentive to our requests and needs and they’re always spot on. If you are searching for someone for your marketing needs I assure that they will do an amazing job for you as well! – Luiza Real
