SEO Case Study: Health & Safety (EHS) Services
Running SEO for a specialized industry like Health & Safety (EHS) requires more than just basic optimization — it demands precision, authority building, and consistent content performance. This campaign focused on improving technical site health, boosting rankings for high-intent keywords, and building a long-term foundation for organic growth.
Goals:
Our SEO strategy for the Health & Safety (EHS) Services provider focused on the following objectives:
Achieve a 90%+ site health score in SEMrush through technical SEO improvements.
Build a high-intent keyword strategy to increase visibility and Google rankings.
Create and publish SEO-optimized content with strategic keyword placement.
Secure external backlinks via authoritative guest posts to enhance domain authority.
Results: Technical SEO
To improve site performance and visibility, the company performed a comprehensive technical SEO audit, uncovering and resolving critical website issues. This audit focused on boosting speed, accessibility, and security to meet industry standards and maximize search engine visibility.
Key technical improvements:
Improved site speed for faster load times and better user experience
Achieved full mobile responsiveness to ensure compatibility across all devices
Secured the site with HTTPS to enhance safety and align with SEO best practices
Outcome:
These efforts increased the site’s health score in SEMrush to 91%, significantly enhancing usability and strengthening its ranking potential in search engines.
Key Achievements
The SEO audit delivered measurable results, significantly improving technical performance and search visibility:
Overall site score rose by 15.66% (from 83 → 96), showcasing stronger site health
Total errors dropped by 90.48% (from 21 → 2), creating a more reliable, error-free site
Total issues decreased by 14.29% (from 105 → 90), streamlining backend functionality
Pages crawled increased by 1.52% (from 66 → 67), aiding indexation and discoverability
While warnings (+3.51%) and notices (+7.41%) slightly increased due to new content and indexing updates, the core improvements delivered a strong foundation for ongoing SEO growth and long-term performance.
On-Site SEO Audit
Key Achievements:
Visibility increased by 5.14%, signaling steady growth in organic performance
Top 3 keyword rankings: 12 keywords achieved premium positions for highly competitive terms
Top 10 rankings: 45 keywords in the top 10, including 4 new high-value additions
Top 20 rankings: 72 total, with 11 new keywords gained, broadening visibility for high-intent queries
Keyword Distribution Insights:
60.2% of keywords are informational, reinforcing the site’s role as a reliable industry resource
30.1% are commercial, attracting qualified traffic from service-related searches
4% are transactional, offering clear opportunities for conversion-focused optimization
With a growing keyword footprint and consistent improvements in rankings, the website is now positioned for greater visibility, stronger engagement, and long-term SEO scalability.
This case study highlights how a structured, data-driven SEO strategy can deliver measurable improvements in site health, keyword performance, and visibility. By combining technical audits, strategic content, and ongoing optimization, REALTOP empowered the client to scale organic growth, strengthen industry authority, and generate sustainable results.
The next phase will focus on further refining transactional keyword targets to maximize conversions and continue building momentum in search.
SEO Success Stories
Frequently Asked Questions About SEO for Health & Safety (EHS) Services
What is SEO for Health & Safety (EHS) service providers?
SEO for EHS providers is a targeted digital strategy that helps companies offering environmental, health, and safety services improve their online visibility, attract qualified leads, and rank higher in search results for relevant safety compliance and workplace risk management terms.
How can technical SEO audits benefit EHS businesses?
Technical SEO audits help identify and fix backend issues that impact performance, such as slow page speed, mobile responsiveness, or crawl errors — ensuring EHS service sites are fully optimized for user experience and search engines.
What type of content works best for EHS SEO?
High-quality educational content, service pages targeting industry-specific keywords, and authoritative blog posts addressing OSHA compliance or workplace safety standards are most effective for ranking and engagement.
Why are keyword types (informational, commercial, transactional) important in SEO?
Understanding keyword intent allows your SEO team to match users' search behavior — targeting informational terms for education, commercial for service comparison, and transactional for lead conversion.
How long does it take to see results from EHS-focused SEO?
Results typically start showing within 3–6 months with consistent strategy, including content creation, backlink building, and regular optimization. Timeline may vary based on competition and starting point.
Nikitas and Jake do an excellent job over at RealTop. From start to finish they streamlined the process for us and communicated well through it all which is very important to us. I am excited for them to help take our company to the next level with their knowledge and experience. 5 stars and counting!! -George Markopoulos
