SEO Case Study: Home Services Co.
This case study highlights the SEO and paid search success of a home services provider focused on maximizing visibility and lead generation. With aggressive goals across both organic and paid channels, the campaign targeted high-intent traffic, keyword expansion, and measurable return on ad spend (ROAS).
Goals:
- Increase keyword rankings to improve search visibility and organic traffic.
- Boost the Search Engine Visibility Index to enhance the website’s presence in search results.
- Expand the number of active keywords to capture a broader audience.
- Optimize Google Search campaigns to drive high-intent traffic to the website.
- Generate at least 1,000 website visits through paid search efforts.
- Increase patient bookings as a direct result of SEO and paid campaigns.
- Achieve a strong Return on Ad Spend (ROAS) to maximize marketing efficiency.
Results:
- Total keyword rankings increased by 58.
- Search Engine Visibility Index grew from 185 → 767 (315% increase).
- Active keywords expanded from 42 → 82 (95% growth).
- Google Search campaign optimization drove 1,000+ website visits.
- 27 new clients were booked because of the campaign.
- Return on Ad Spend (ROAS) achieved 60.82%.
These improvements showcase the effectiveness of SEO and paid search strategies in increasing visibility, traffic, and conversions.
How we did it
Technical SEO Audit |
|
|
|
|
On-Site SEO Audit |
|
|
|
|
Off-Site SEO Audit |
|
|
|
|
SEO Success Stories
Search Engine Optimization FAQ
How does SEO improve visibility for home services businesses?
SEO boosts visibility by increasing keyword rankings, improving site relevance, and helping your business appear in search results when potential customers search for your services.
What is ROAS and why is it important?
ROAS stands for Return on Ad Spend. It measures the revenue generated for every dollar spent on advertising. A high ROAS indicates your paid campaigns are performing efficiently and profitably.
How can Google Search campaigns drive new client bookings?
By targeting high-intent keywords and service-specific terms, Google Ads attract users ready to act, leading to more clicks, site visits, and ultimately client bookings.
Jake and the team at RealTop have been excellent to work with. They are always very responsive in providing support and feedback and have streamlined our marketing efforts. We value their services and would certainly recommend! – Ryan Wilkinson
