SEO Case Study: MedSpa In Beverly Hills
Revitalizing Visibility with Technical Precision and Smart Content Strategy
A top-tier MedSpa located in Beverly Hills approached us to improve their online visibility, boost search rankings, and attract more qualified traffic. With competition intensifying in the aesthetics industry, our mission was to build a high-performing SEO foundation that could compete locally and regionally.
Goals
Our primary objective was to execute a full-scale SEO overhaul that would dramatically enhance both visibility and user experience. The plan focused on:
- Aligning the site’s technical framework with SEO best practices, targeting a 90%+ health score on SEMRush.
- Designing a data-driven keyword strategy to improve rankings for profitable and high-intent service terms.
- Creating high-quality, SEO-optimized content suitable for both on-site integration and off-site guest posting.
- Boosting local and external SEO presence to increase authority and engagement across multiple regions.
Results
Following a strategic technical audit and targeted updates, the MedSpa’s website achieved a 96% SEMRush site health score, surpassing expectations. Key improvements included:
- Resolved broken links and site navigation issues
- Increased load speed through image compression and enhanced caching
- Achieved full mobile responsiveness
- Added structured data (schema) to support Google visibility and rich results
The outcome? A technically sound site foundation with faster speeds, cleaner structure, and greater search engine recognition.
Key Achievements
Our SEO implementation led to the following quantifiable gains:
- Site health score increased from 93 to 96 (+3.23%)
- Total issues reduced by 9.34% (717 → 650)
- All site errors eliminated (5 → 0)
- Warnings dropped by 42.47%, helping improve compliance with SEO best practices
Together, these upgrades created a faster, leaner, and fully error-free website primed for better rankings and smoother UX.
On-Site SEO Audit
Our content and keyword efforts delivered clear ranking improvements:
- Visibility increased by 32.82%, reaching 75.49% overall
- Average visibility jumped from 40% to 75% in just 3 months
- Top 3/10/20 Google rankings secured for multiple high-difficulty keywords
- Organic traffic stabilized at 4.9K monthly users
- Dominated competitive searches for “Morpheus 8,” “Morpheus 8 cost,” and “Morpheus 8 price” — all ranking #1 with 25% visibility share
These results confirmed the strength of our keyword mapping and content strategy, positioning the brand for sustained SEO growth
How We Did It
Our team implemented a 360° SEO game plan, combining:
- Technical SEO fixes for better site health, load time, and crawlability
- Structured data enhancements to support visibility and Google rich results
- Mobile optimization and HTTPS upgrades to improve UX and trust
- Keyword strategy and ranking optimization, focused on competitive and location-specific terms
- Content development and external guest posting to grow authority and strengthen link signals
This holistic execution plan resulted in major improvements to keyword positions, visibility metrics, and overall domain health
SEO Success Stories
Search Engine Optimization FAQ
What is a good SEO site health score?
A strong SEO site health score is typically above 90%. It reflects how well your website performs across technical SEO factors like speed, mobile responsiveness, and error-free structure.
How long does SEO take to show results?
SEO is a long-term strategy, but noticeable results often begin within 3 to 6 months, depending on your industry, competition, and strategy.
Why is keyword research important in SEO?
Keyword research helps identify what your audience is searching for so you can target high-intent, valuable phrases that lead to qualified traffic and conversions.
What role does content play in SEO success?
High-quality, optimized content improves keyword rankings, enhances user engagement, and supports backlink strategies that boost overall domain authority.
How can SEO help a local business grow?
Local SEO can increase your visibility in area-based searches, helping more nearby customers find and choose your business — especially in competitive markets.
Realtop Digital Marketing Agency has been phenomenal! Their expertise and tailored strategies have significantly boosted my online presence. The increase in web traffic and conversions has been remarkable. Their team is professional, responsive, and truly understands digital marketing. Highly recommend their services to anyone looking to elevate their business! – Layal
