SEO Case Study: Plumer / HVAC
This case study highlights the SEO journey of a plumbing and HVAC company serving Western New York. Faced with a sudden drop in visibility due to a domain change, the client partnered with Realtop to stabilize rankings and rebuild momentum through advanced technical SEO and re-indexing strategies.
Goal
The primary goal was to recover and improve the client’s search visibility after a domain transition. We aimed to restore lost rankings, accelerate Google’s re-indexing, and implement long-term SEO resilience through technical fixes, strategic redirects, and content optimization.
Results
Over 22 months, the client saw remarkable growth in keyword rankings and search visibility:
- #1 Keyword Rankings ↑ 500% (from 1 → 6)
- Top 5 Keyword Rankings ↑ 400% (from 5 → 25)
- First Page Keyword Rankings ↑ 838% (from 13 → 122)
- Rankings in the First Two Pages ↑ 711% (from 26 → 211)
- Total Rankings Gained/Lost: +418 new rankings
Key Takeaway
This case study demonstrates the power of a strategic SEO approach, resulting in massive ranking improvements and increased online visibility.
The client, a local plumbing and HVAC specialist serving Western New York, experienced a significant increase in online visibility during the initial months of the SEO campaign. However, a necessary domain (URL) change led to a temporary but sharp decline in visibility.
To mitigate this challenge and ensure long-term success, we focused on the following key goals:
- Ensure a smooth domain transition by implementing best practices for SEO migration.
- Minimize ranking losses through strategic redirects, technical SEO adjustments, and Google Search Console updates.
- Accelerate Google’s re-indexing process to restore and improve search visibility.
- Strengthen overall SEO resilience by continuously optimizing content, backlinks, and on-page elements.
Following Google’s re-indexing of the new domain, visibility, rankings, and impressions rapidly rebounded, demonstrating the effectiveness and resilience of our SEO strategies.
How we did it
Technical SEO Audit |
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On-Site SEO Audit |
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Off-Site SEO Audit |
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SEO Success Stories
Search Engine Optimization FAQ
How can SEO improve my local business visibility?
SEO improves local visibility by targeting region-specific keywords and optimizing your site for local searches, helping your business appear higher in local results.
What happens to my rankings during a domain migration?
Without proper SEO handling, rankings can drop. With strategic redirects, technical adjustments, and search console updates, visibility can quickly rebound.
How long does it take to see SEO results?
While some improvements appear in a few months, significant results (like this case study) typically compound over 12–24 months with ongoing work.
Why are first-page rankings so important?
First-page rankings dramatically increase discoverability and clicks, which translates to more leads and revenue opportunities.
What’s involved in a strategic SEO approach?
It includes on-page optimization, backlink management, keyword targeting, and continual updates based on data and search engine changes.
I had a phenomenal experience with Realtop. Their professionalism is truly unmatched, and their exceptional customer service left a lasting impression. From the very beginning, they were prompt, efficient, and incredibly knowledgeable about the real estate market. They took the time to understand my specific needs and went above and beyond to find the perfect property for me. – Furhan Qureshi
