SEO Case Study: Private Lending Company
This case study explores how REALTOP partnered with a private lending company to improve their digital presence and increase lead generation through a carefully tailored SEO strategy. The client needed to compete in a saturated online space—where trust, visibility, and performance were non-negotiable.
Goals:
The Private Lending Company set clear strategic objectives to strengthen its online presence and effectively reach potential clients:
- Optimize technical SEO to achieve a site health score close to 90% in SEMrush, aligning with industry best practices.
- Refine keyword strategy to improve on-site SEO, enhancing search engine rankings for high-value terms.
- Develop high-quality, keyword-rich content to boost organic search visibility and drive engagement.
- Create authoritative guest posts for reputable external sites, strengthening external SEO and backlink profile.
These initiatives were designed to enhance search visibility, website performance, and client acquisition in a competitive market.
Results:
Technical SEO
An extensive technical SEO audit identified key areas for improvement, leading to the implementation of the following optimizations:
- Site speed optimization to enhance load times and overall performance.
- Mobile responsiveness improvements to ensure a seamless user experience across all devices.
- Secure HTTPS implementation to strengthen security and align with SEO best practices.
As a result, the company’s website health score increased to 89% in SEMrush, significantly improving usability and search engine rankings.
Key Achievements Include:
- The overall site score increased by 16.22% (from 74 → 86).
- Total issues reduced by 14.03% (from 955 → 821).
- Total errors decreased by 99.45% (from 182 → 1).
- Total notices dropped by 44.00% (from 275 → 154).
These improvements indicate significant enhancements in site health, error resolution, and overall technical SEO performance.
How We Did It:
Our team conducted a full-scale SEO audit followed by a phased strategy implementation. This included technical SEO upgrades, on-site content improvements, and off-site authority building. Each phase was structured to build on the last, targeting both performance metrics and business outcomes.
SEO Success Stories
Frequently Asked Questions About Our SEO Services
How can SEO help a private lending company increase leads?
A strong SEO strategy improves your website's visibility in Google search results, helping potential borrowers find your services faster and boosting lead generation.
What SEO metrics should a private lender monitor?
Key metrics include SEMrush health score, keyword rankings, organic traffic, conversion rate, and backlink profile strength.
How long does it take to see SEO results for a financial service business?
Most private lenders start seeing measurable improvements in 3–6 months, depending on competition, technical issues, and content quality.
What’s the difference between technical SEO and content SEO?
Technical SEO focuses on site performance and crawlability, while content SEO optimizes keywords, blogs, and landing pages to drive targeted search traffic.
Jake, my project manager at RealTop is fantastic to work with! The entire team is super responsive, and meticulous. A pleasure to work with. – Info Cosmos
