SEO Case Study: Senior Care & Assisted Living
The client is a senior and assisted living facility based in the New York City area, dedicated to providing high-quality care and support for elderly residents. To enhance their online visibility and search presence, we implemented a comprehensive on-site SEO strategy tailored to their industry and target audience.
Goal:
- Develop Location-Specific Landing Pages – Create and optimize 17 targeted pages to improve local search rankings.
- Strengthen Local Search Authority – Enhance visibility in geographic areas to attract prospective residents and families.
- Improve Keyword Rankings – Optimize content with high-intent keywords related to senior care services.
- Increase Organic Traffic – Drive more relevant visitors through improved search engine performance.
- Enhance Engagement & Visibility – Establish a stronger digital footprint to boost interactions and inquiries.
Results:
- #1 Keyword Rankings – Increased from 10 to 28, boosting top search positions.
- Top 5 Keyword Rankings – Grew from 11 to 57, securing strong competitive rankings.
- First Page Keyword Rankings – Expanded from 12 to 127, significantly enhancing discoverability.
- Rankings in the First Two Pages – Jumped from 12 to 145, improving search engine visibility.
- Ranking Improvements – 53 keywords saw a positive ranking boost.
- Rankings Maintained – 62 keywords retained their positions, ensuring stability.
- Total Rankings Gained – Achieved a remarkable +203 ranking improvements over the year.
These results highlight the impact of a well-executed SEO strategy, leading to higher organic visibility, improved search rankings, and increased website traffic for our client
How we did it -
Technical SEO Audit |
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Off-Site SEO Audit |
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SEO Success Stories
Search Engine Optimization FAQ
What SEO strategies work best for senior care facilities?
Local SEO strategies such as creating location-specific landing pages, optimizing Google Business Profiles, and targeting high-intent keywords related to care services work best for senior care and assisted living facilities.
How does SEO improve online visibility for assisted living centers?
SEO enhances online visibility by increasing keyword rankings, driving organic traffic, and boosting engagement through optimized landing pages and content targeted to the local area.
Why is keyWhy is local search important for senior living facilities?word research important in SEO?
Most families search for senior care options near their location. Appearing in local search results builds trust, increases website visits, and improves the chances of being contacted by potential residents or their families.
How quickly can a senior care facility see results from SEO?
High-quality, optimized content improves keyword rankingTangible improvements often begin within 3–6 months, with major gains in keyword rankings, traffic, and lead quality typically seen by the 6–12 month mark.s, enhances user engagement, and supports backlink strategies that boost overall domain authority.
I have been working with Real Top for over year now. Not only are they very responsive, very professional and great people, but their marketing strategy continues to deliver results for my business. I highly recommend them. – George Megaloudis
