GOOGLE ADS CASE STUDY: Organic Superfoods
In a competitive e-commerce industry, achieving growth requires a strategic, data-driven approach. By implementing a customized Google Search and Performance Max campaign, we set out to create a predictable lead and client acquisition machine, delivering impressive results within the first 90 days
Goals
- Increase New Purchases – Generate more conversions compared to the previous period by refining targeting strategies and optimizing ad creatives.
- Reduce Cost Per Purchase – Optimize the budget to achieve a lower CPA through strategic bidding and cost-control measures.
- Expand Reach & Engagement – Boost impressions, clicks, and overall interaction rates by leveraging Performance Max and Google Search campaigns.
- Enhance Audience Targeting – Utilize demographic and behavioral data to reach high-intent users more effectively.
- Optimize Ad Creative Performance – Continuously test and improve ad content to maintain relevance and engagement
Results
- 50% Increase in Conversions – Achieved 35 more purchases compared to the previous period.
- Implemented Performance Max campaigns to target high-intent users.
- Developed compelling ad creatives with strong CTAs to boost engagement.
- Continuously monitored and adjusted campaign performance for maximum effectiveness.
- 29% Reduction in Cost per Conversion – CPA decreased by $55, driving more results for less.
- Leveraged smart bidding strategies to maximize budget efficiency.
- Focused ad spend on the highest-performing keywords and audience segments.
- Reduced wasted spending by adding negative keywords and refining targeting.
- 177% Increase in Impressions – Generated 1.61 million more impressions, significantly boosting reach.
- Expanded keyword lists to capture more relevant search traffic.
- Optimized ad placements across Google’s Display Network.
- Adjusted demographic and geographic targeting based on performance insights
In just 90 days, the campaign delivered remarkable improvements in key performance metrics: more conversions, lower costs, and broader reach. This success demonstrates the power of tailored Google Ads strategies in driving measurable growth for businesses in competitive markets. Our approach laid a strong foundation for continued performance and scalability moving forward.
How we did it:
- A/B Split
- Testing of Ads
- New More Consumer-Centric Ad Copy
- In-Depth Keyword Research and Search
- Query Optimization
- Extensive Daily Negative Keyword List Creation
- Creation of an invalid click-blocking system
- New Google Analytics Reporting
- Instant/Daily/Weekly/Monthly report to the client for sales optimization
- Feedback loop communication system with his team and our marketing manager
- Strict adherence to Google search and search partner channels(High intention)
