Google Ads Case Study: Gym Equipment Company
Goals :
- Increase Website Traffic: To the website over the campaign period.
- Boost Conversions: Generate qualified leads.
- Improve Conversion Rate: Increase the website’s conversion rate through better ad targeting and landing page optimization.
- Lower Cost per Conversion: Achieve and ensure efficient ad spend.
- Expand Brand Visibility: Increase awareness across diverse audience segments.
Campaign Strategy:
- Targeted Ads: Focused on both home fitness enthusiasts and commercial gym owners.
- Keyword Optimization: Used a mix of brand-specific and generic fitness-related keywords.
- Ad Variations: Tested multiple ad creatives to find the most effective messaging.
- Retargeting: Implemented retargeting campaigns for users who previously visited the site but didn’t convert.
- Landing Page Improvements: Optimized product pages with better CTAs and user-friendly navigation.
Results:
In just one month, the campaign delivered outstanding performance metrics, surpassing all initial targets and expectations.
- Clicks: 11.9K total clicks (+7.05K, a 145% increase over baseline expectations).
- Conversions: 378 conversions achieved (+325, a 610% increase from the initial goal).
- Cost per Conversion: Reduced to $63.04 ($117 decrease from previous periods, representing a 65% reduction).
- Conversion Rate: Improved to 2.39% (+1.31%, a 121% improvement).
- Impressions: Reached 1.26M impressions (+925K, a 275% increase above the initial goal).
These remarkable results were achieved within a single month, demonstrating the campaign’s efficiency and strong market impact.
Leads Increase
0
%
CPL Reduction
0
%
Increase in Conv. Rate
0
%
How we did it
- A/B Split Testing of Ads
- Fresh, Customer-Focused Ad Copy
- In-Depth Keyword Research and Search Query Optimization
- Extensive Daily Negative Keyword List Creation
- Creation of an invalid click-blocking system
- New Google Analytics Reporting
- New Call Tracking Reporting with Call Recording and Instant/Daily/Weekly/Monthly report to the client for sales optimization
- Feedback loop communication system with his team and our marketing manager
- Strict adherence to Google search and search partner channels (High intention)
