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Google Ads -CS - Digital Printing and Design Industry

Campaign Type: Google Adwords for Graphic Design and Printing Company

Goal:

Optimize operational efficiency to reduce costs while driving increased conversions and maximizing return on investment

Results:

We have consistently driven cost reductions and conversion growth quarter over quarter. On average, we’ve decreased costs by $5.36 per conversion while achieving a 31.39% increase in conversions. The company has successfully doubled its revenue and expanded operations by leasing additional space. With a steady investment of $10,000 per month in Google Ads, we continue to scale and achieve sustained growth.

How we did it:

  • A/B Split
  • Testing of Ads
  • New More Consumer-Centric Ad Copy
  • In-Depth Keyword Research and Search
  • Query Optimization
  • Extensive Daily Negative Keyword List Creation
  • Creation of an invalid click-blocking system
  • New Google Analytics Reporting
  • Instant/Daily/Weekly/Monthly report to the client for sales optimization
  • Feedback loop communication system with his team and our marketing manager
  • Strict adherence to Google search and search partner channels(High intention)