GOOGLE ADS CASE STUDY: Animal Care Solutions
Our client sought to improve their existing Google Search campaign, which was previously managed by a different agency. The primary goal was to increase conversions while reducing the cost per acquisition (CPA), ultimately turning the campaign into a predictable lead-generation machine.
Goals for Q3 & Q4
- Increase lead conversions by optimizing historical Google Ads data.
- Lower the CPA compared to the previous quarters.
- Enhance ad performance through continuous testing and optimization.
- Improve CTR (Click-Through Rate) to maximize engagement.
- Leverage campaign insights to create a scalable, high-performing ad strategy.
Results for Q3 & Q4
- Conversion Growth: 421 additional conversions in Q3 & Q4 compared to Q1 & Q2.
- Cost Efficiency: CPA reduced by $236, maximizing budget utilization.
- Engagement Boost: CTR improved, leading to higher ad visibility and interaction.
- Optimized Campaign Strategy: Refined bidding strategies and audience targeting enhanced overall ad performance.
- Sustainable Lead Generation: The improved campaign structure set a foundation for ongoing, predictable lead acquisition.
Inc. in Conv.
0
%
Increase ROI
0
%
- 98.6% Increase in Conversions
- Conducted audience segmentation to target high-intent users.
- Launched A/B tests on ad copy to identify top-performing messaging.
- Retargeted past website visitors to re-engage potential leads.
- 91.5% Increase ROI
- Optimized keyword bids based on historical performance data.
- Shifted budget to high-performing campaigns and ad groups.
- Implemented negative keywords to reduce wasted ad spend.
- Higher Engagement (Improved CTR)
- Refreshed ad creatives with compelling headlines and CTAs.
- Tested various ad formats, including responsive search ads.
- Tailored messaging to align with user intent and search behavior.
By strategically optimizing the Google Ads campaign, we successfully increased conversions while significantly reducing acquisition costs. The campaign’s success in Q3 & Q4 demonstrated the power of data-driven optimization, paving the way for continued marketing efficiency and lead growth.
How we did it:
- A/B Split
- Testing of Ads
- New More Consumer-Centric Ad Copy
- In-Depth Keyword Research and Search
- Query Optimization
- Extensive Daily Negative Keyword List Creation
- Creation of an invalid click-blocking system
- New Google Analytics Reporting
- Instant/Daily/Weekly/Monthly report to the client for sales optimization
- Feedback loop communication system with his team and our marketing manager
- Strict adherence to Google search and search partner channels(High intention)
