PPC Case Study: HVAC Campaign Generates 2,470 Leads at $16 CPA
This 30-day campaign was built from the ground up for an HVAC company aiming to generate more residential service calls during a high-demand season. By launching a tightly focused PPC strategy — including optimized keyword targeting, budget-controlled bidding, and high-converting ad copy — the campaign delivered fast, measurable results. The performance was efficient, scalable, and lead-driven from day one.
Goals
- Generate High-Quality Leads: Increase booked service calls and estimate requests from homeowners seeking HVAC repairs, installations, and seasonal tune-ups.
- Lower Cost per Acquisition: Improve cost efficiency by targeting local intent-driven searches and eliminating underperforming clicks.
- Maximize Lead Volume: Scale conversions without increasing budget by optimizing landing page experience and ad quality scores.
- Improve Local Visibility: Capture more search share in competitive HVAC service areas through targeted keywords and service-based campaign structure.
Performance Breakdown
- Clicks: Reached 1.98K over 30 days
- Conversions: Generated 2.47K leads — from service calls, form fills, and quote requests
- Cost per Conversion: Averaged $16.66 CPA (well below the HVAC industry benchmark)
- Ad Spend: $41.2K total budget for the month
- Conversion Rate: Held strong at 7.40%
With a strong CPA and high lead volume, this HVAC PPC campaign scaled fast while staying efficient — proving how a focused, data-driven strategy can drive serious service growth.
Campaign Strategy
Keyword Targeting Overhaul
Shifted to high-intent keywords like AC repair near me, furnace installation quotes, and emergency HVAC service, aligned with local search demand.Geo-Focused Ad Sets
Built radius targeting around service zones, neighborhoods, and cities with the highest service potential and homeowner density.Ad Copy & CTA Testing
Rotated ad variants focused on urgency (Same-Day Service, 24/7 Availability, Seasonal Tune-Up Specials) to increase click-through and conversions.Budget Restructuring by Device & Time
Prioritized peak-hour delivery and mobile-first bidding to catch high-converting traffic when and where it mattered most.Conversion Tracking Cleanup
Verified all form and call tracking setups to ensure complete visibility into what was driving results — no lost data, no guesswork.
Key Takeaways
Fast Lead Generation: In just 30 days, the campaign produced over 2,470 HVAC leads without increasing ad spend.
Strong ROAS: Targeted keywords, optimized bidding, and mobile-first strategy delivered high return on ad spend.
Low CPA Performance: $16.66 cost per conversion positioned the brand well below HVAC industry benchmarks.
Proof of Concept: With the right setup, even a new PPC campaign can scale fast, reduce waste, and dominate local markets.
How we did it:
Tracking & Communication Enhancements
- Launched new call tracking with recordings and real-time reporting (daily, weekly, monthly)
- Established a direct feedback loop between client team and marketing manager
Integrated updated Google Analytics tracking for full-funnel visibility
Ad Strategy & Conversion Optimization
- Ran A/B split tests across multiple ad variants
- Developed more consumer-focused, benefit-driven copy
- Conducted deep keyword research and ongoing query optimization
- Created a scalable negative keyword list, updated daily
Efficiency & Protection Tools
- Implemented strict targeting via Google Search & Search Partners only (high intent)
Built a custom click-fraud blocking system to filter invalid activity
This HVAC company saw firsthand how a smart PPC launch can become a lead-generation engine in just one month. By dialing in the strategy — from location targeting to conversion tracking — this account hit performance benchmarks fast. With a strong foundation in place, every dollar went further, and every click had purpose.
Real PPC Results in Action: SEO, ROAS & More
Frequently Asked Questions – HVAC PPC Advertising
What kind of results can HVAC companies expect from Google Ads?
HVAC companies can generate thousands of leads per month with well-optimized PPC campaigns. Results vary, but strong campaigns typically achieve conversion rates of 5–10% and cost-per-lead ranges between $15 and $60 depending on the market.
Is PPC a good marketing strategy for local HVAC services?
Yes — PPC allows local HVAC businesses to appear at the top of search results when customers urgently need services like AC repair or heating installation. It's one of the fastest ways to drive high-quality, local leads.
Can HVAC PPC campaigns be scaled during seasonal peaks?
Absolutely. Budgets and bidding strategies can be adjusted to capture more traffic during high-demand seasons (like summer for cooling or winter for heating), maximizing lead flow when it's needed most.
Can HVAC PPC campaigns be scaled during seasonal peaks?
Absolutely. Budgets and bidding strategies can be adjusted to capture more traffic during high-demand seasons (like summer for cooling or winter for heating), maximizing lead flow when it's needed most.
Are HVAC PPC case studies helpful when evaluating an agency
Yes — reviewing case studies can help you evaluate real results, understand how agencies structure campaigns, and spot red flags (like high CPLs or low conversion rates). Look for proof of ROI, call tracking, and cost control.
