GOOGLE ADS CASE STUDY: Organic Superfoods
In a competitive e-commerce industry, achieving growth requires a strategic, data-driven approach. By implementing a customized Google Search and Performance Max campaign, we set out to create a predictable lead and client acquisition machine, delivering impressive results within the first 90 days
Goals
- Increase New Purchases – Generate more conversions compared to the previous period by refining targeting strategies and optimizing ad creatives.
- Reduce Cost Per Purchase – Optimize the budget to achieve a lower CPA through strategic bidding and cost-control measures.
- Expand Reach & Engagement – Boost impressions, clicks, and overall interaction rates by leveraging Performance Max and Google Search campaigns.
- Enhance Audience Targeting – Utilize demographic and behavioral data to reach high-intent users more effectively.
- Optimize Ad Creative Performance – Continuously test and improve ad content to maintain relevance and engagement
Results
- 50% Increase in Conversions – Achieved 35 more purchases compared to the previous period.
- Implemented Performance Max campaigns to target high-intent users.
- Developed compelling ad creatives with strong CTAs to boost engagement.
- Continuously monitored and adjusted campaign performance for maximum effectiveness.
- 29% Reduction in Cost per Conversion – CPA decreased by $55, driving more results for less.
- Leveraged smart bidding strategies to maximize budget efficiency.
- Focused ad spend on the highest-performing keywords and audience segments.
- Reduced wasted spending by adding negative keywords and refining targeting.
- 177% Increase in Impressions – Generated 1.61 million more impressions, significantly boosting reach.
- Expanded keyword lists to capture more relevant search traffic.
- Optimized ad placements across Google’s Display Network.
- Adjusted demographic and geographic targeting based on performance insights
How we did it:
- A/B Split
- Testing of Ads
- New More Consumer-Centric Ad Copy
- In-Depth Keyword Research and Search
- Query Optimization
- Extensive Daily Negative Keyword List Creation
- Creation of an invalid click-blocking system
- New Google Analytics Reporting
- Instant/Daily/Weekly/Monthly report to the client for sales optimization
- Feedback loop communication system with his team and our marketing manager
- Strict adherence to Google search and search partner channels(High intention)
In just 90 days, the campaign delivered remarkable improvements in key performance metrics: more conversions, lower costs, and broader reach. This success demonstrates the power of tailored Google Ads strategies in driving measurable growth for businesses in competitive markets. Our approach laid a strong foundation for continued performance and scalability moving forward.
Google Ads Success Stories
Frequently Asked Questions About Google Ads for E-Commerce and Superfood Brands
How can Google Ads help e-commerce stores increase purchases?
Google Ads puts your products in front of shoppers actively searching online. By using Search and Performance Max campaigns, e-commerce brands can reach high-intent buyers and drive more purchases at scale.
What’s the average cost per conversion for e-commerce Google Ads?
Costs vary by industry, but for health and superfood products, CPA typically ranges from $50 to $150. Optimized bidding strategies, negative keyword management, and compelling ad creatives help reduce CPA.
Are Performance Max campaigns worth it for online stores?
Yes. Performance Max allows ads to appear across Google Search, Display, YouTube, Gmail, and Maps — helping brands maximize reach and conversion opportunities with a single campaign.
How do you improve ROI on Google Ads for superfood products?
ROI improves through smarter targeting, product feed optimization, seasonal keyword strategies, and A/B testing ad creatives. Pairing Performance Max with remarketing campaigns often produces the strongest results.
Can smaller e-commerce stores compete with larger brands on Google Ads?
Absolutely. By focusing on niche keywords, long-tail searches, and highly targeted audiences, smaller brands can achieve strong visibility and conversions without competing head-to-head with big retailers.
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