Google Ads Case Study: Residential Renovation Company Growth
Running Google Ads in a competitive industry like residential renovation requires more than just ad spend — it takes precision, strategy, and constant optimization. This company wanted to generate more qualified leads while keeping costs under control, but their campaigns weren’t delivering consistent results.
By applying data-driven optimizations, targeted bidding adjustments, and refined ad copy, REALTOP helped transform their performance. Within weeks, conversion rates surged, cost per conversion plummeted, and overall ad efficiency set the business up for scalable, long-term growth.
Goals
- Increase high-quality lead volume for renovation services.
- Lower cost per conversion to maximize profitability.
- Improve ad engagement through stronger CTR and relevance.
- Achieve sustainable ROI while scaling ad spend efficiently.
Actual Results:
- Conversions Increased 📈 – +37 conversions, a 231.25% increase compared to the previous period.
- Cost Per Conversion Decreased ⬇️ – Dropped by 92.3%, making each conversion significantly more cost-effective.
- Click-Through Rate (CTR) Improved 🚀 – Increased by 590.27%, driving stronger ad engagement and visibility.
- Ad Spend Optimization 💰 – Total ad spend decreased by 293.42%, leading to higher ROI and stronger lead generation.
How we did it:
- New Call Tracking Reporting with Call Recording and Instant/Daily/Weekly/Monthly Reports for client sales optimization
- Feedback Loop Communication System between the client’s team and our marketing manager
- Strict Adherence to Google Search and Search Partner Channels (High Intent Traffic)
- A/B Split Testing of Ads
- New, More Consumer-Centric Ad Copy
- In-depth Keyword Research and Search Query Optimization
- Extensive Daily Negative Keyword List Creation
- Creation of an Invalid Click-Blocking System
- New Google Analytics Reporting
This campaign proved that the right Google Ads strategy can deliver dramatic improvements in both cost efficiency and lead generation. By cutting cost per conversion by over 90% and driving a 231% increase in conversions, the company gained measurable momentum for growth. Moving forward, ongoing optimizations will continue to scale results while ensuring every dollar invested works harder and delivers higher ROI.
Google Ads Success Stories
Residential Renovation Google Ads FAQs
What results did the residential renovation company achieve with Google Ads?
The campaign delivered a 231% increase in conversions, cut cost per conversion by over 90%, and boosted CTR by nearly 590%.
How much did the cost per conversion improve?
Cost per conversion dropped by 92.3%, making each lead significantly more cost-effective compared to the previous period.
How long did it take to see measurable improvements?
The campaign showed dramatic results within the first month, with continued optimization supporting long-term scalability.
Can these Google Ads strategies apply to other industries besides renovation?
Yes. The same strategies—data-driven bidding, refined audience targeting, and ad copy optimization—can help businesses in any industry improve ROI.
Jake and his team at RealTop are great! They are helpful, responsive, and respectful and I look forward to doing more business with them in the future!- Lia Tonneson
