Campaign Type: Google Ads for Automotive Supplies E-Commerce Site
The automotive supplies industry is one of the most competitive e-commerce sectors, with buyers constantly searching for parts, accessories, and maintenance products online. To stand out in such a crowded marketplace, REALTOP partnered with this automotive brand to build a scalable and cost-efficient Google Ads strategy. By combining Google Search with Performance Max campaigns, we were able to capture high-intent buyers, maximize visibility, and deliver measurable e-commerce sales growth. The campaign emphasized lead generation, cost control, and consistent optimization — ultimately driving new purchases at a highly efficient cost per acquisition.
Goals:
- Build a consistent and scalable lead generation system
- Increase brand visibility through targeted ad campaigns
- Drive qualified traffic that converts into new purchases
- Maintain cost efficiency while scaling reach and results
Results:
- Generated over 2 million impressions in under 90 days
- Drove more than 525 new purchases through paid ads
- Achieved a strong cost-per-acquisition of $52.20 per purchase
- Successfully implemented Google Search + Performance Max campaigns
- Established a reliable acquisition funnel for ongoing e-commerce growth
How we did it:
- A/B Split
- Testing of Ads
- New More Consumer-Centric Ad Copy
- In-Depth Keyword Research and Search
- Query Optimization
- Extensive Daily Negative Keyword List Creation
- Creation of an invalid click-blocking system
- New Google Analytics Reporting
- Instant/Daily/Weekly/Monthly report to the client for sales optimization
- Feedback loop communication system with his team and our marketing manager
- Strict adherence to Google search and search partner channels(High intention)
This campaign demonstrates how a carefully structured Google Ads strategy can fuel long-term growth for e-commerce businesses in competitive industries. By balancing visibility with cost-efficiency and leveraging automation through Performance Max, the client built a reliable acquisition funnel that will continue to deliver measurable ROI. With this foundation, the brand is now positioned for sustained expansion in both reach and revenue.
Google Ads Success Stories
Frequently Asked Questions About Google Ads for Automotive E-Commerce
How can Google Ads help automotive e-commerce stores increase sales?
Google Ads captures customers searching for specific auto parts and accessories, ensuring your store appears at the top of search results when buyers are ready to purchase.
What’s the average cost per acquisition for auto parts e-commerce campaigns?
Costs can vary, but many campaigns achieve a cost-per-acquisition between $40 and $80. Optimized targeting, product feed management, and ongoing A/B testing help reduce acquisition costs over time.
Are Performance Max campaigns effective for automotive supplies?
Yes. Performance Max campaigns extend visibility across Search, Display, YouTube, and Gmail, helping brands reach more potential buyers while driving conversions directly through shopping ads.
How can automotive e-commerce businesses lower their cost per conversion?
: Using negative keywords to cut wasted spend, optimizing product pages, improving ad copy, and retargeting previous visitors are proven methods to reduce CPA while maintaining sales volume.
Do Google Ads work better for large auto retailers or small e-commerce shops?
Both can benefit. Large retailers leverage scale, while smaller shops can compete by focusing on niche products, long-tail keywords, and tightly segmented campaigns.
Nikitas and RealTop are top notch. He works with a multitude of industries and I haven’t met anyone to say anything negative about them. His knowledge of marketing strategies is worth every dollar spent tenfold and he will grow your business in ways you couldn’t imagine. SEO and adspend is a language I can’t comprehend but the results don’t lie. Spend time doing the things you are good at and hire the pros for the rest. RealTop is the solution to your marketing needs. -Kyle Dexter
