Google Ads Case Study: Driving Qualified Leads for Collision Care Services
The collision care industry is highly competitive, with customers often making urgent decisions when accidents occur. For businesses in this space, building a reliable lead generation system is critical for capturing demand at the right moment. REALTOP developed a customized Google Ads strategy for a collision care provider, combining Search and Performance Max campaigns to generate a steady flow of high-quality leads. With smart bidding, targeted keyword strategies, and ongoing optimization, the campaign quickly reduced costs while driving consistent inquiries that converted into paying clients.
Goals
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Build a Predictable Lead Pipeline: Create a consistent system for generating inquiries from drivers in need of collision repair services.
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Lower Cost Per Lead: Reduce wasted ad spend and maximize efficiency through data-driven bidding and targeting.
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Enhance Visibility in Local Markets: Ensure the business appears prominently in search results when prospects look for collision repair.
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Improve Conversion Rates: Optimize ad copy and landing pages to encourage more inquiries from potential customers.
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Sustain Long-Term Growth: Build a scalable foundation that can expand lead flow as demand increases.
Results
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109+ new leads generated within the initial campaign period.
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Cost per lead reduced to $30.75, ensuring efficient use of budget.
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Improved conversion rates across both Search and Performance Max campaigns.
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Increased visibility, generating over 33.7K impressions in a short timeframe.
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Ongoing cost reductions as the campaign matured, creating even stronger ROI.
How we did it:
- A/B Split
- Testing of Ads
- New More Consumer-Centric Ad Copy
- In-Depth Keyword Research and Search
- Query Optimization
- Extensive Daily Negative Keyword List Creation
- Creation of an invalid click-blocking system
- New Google Analytics Reporting
- Instant/Daily/Weekly/Monthly report to the client for sales optimization
- Feedback loop communication system with his team and our marketing manager
- Strict adherence to Google search and search partner channels(High intention)
This case study proves that even in high-pressure industries like collision care, a well-executed Google Ads strategy can transform results. By focusing on cost control, lead quality, and visibility, REALTOP helped this provider secure a steady flow of clients at an affordable acquisition cost. With a solid campaign structure in place, the business is now equipped with a reliable system that will continue to scale and deliver measurable growth in the months ahead.
Google Ads Success Stories
Frequently Asked Questions About Google Ads for Collision Repair & Auto Body Shops
Do Google Ads actually work for collision repair shops?
Yes. Search and Performance Max campaigns capture drivers actively looking for “auto body shop,” “collision repair near me,” or “bumper repair.” Targeting high-intent keywords with local geo-fencing turns searches into estimate requests and calls.
What’s a typical cost per lead for collision repair PPC?
CPL varies by market competitiveness, but well-tuned collision campaigns commonly land in the $25–$75 range by tightening keywords, adding negatives, and optimizing the estimate-request flow.
How do you track real leads (not just clicks)?
We set up conversion tracking for estimate forms, call extensions, call tracking numbers, and GMB/GBP call clicks. Offline conversions from CRM (won jobs) can be fed back into Google for smarter bidding.
Which campaign types work best for collision care?
Search for high-intent jobs, Performance Max to expand reach and capture map seekers, and Remarketing to re-engage drivers who priced repairs but didn’t book.
How can an auto body shop lower cost per acquisition over time?
Use zip-level geo targeting, dayparting around phone coverage, city/service ad groups (e.g., “fender repair,” “paintless dent repair”), strong before-after creatives, and landing pages with trust signals (warranties, certifications, reviews).
Realtop is my go-to marketing company. I use them for Google and fb ads, newsletters, website creation, one on one strategy sessions with the GOATs Nikita’s and Jake. Couldn’t ask for a better team. I highly recommend 10/10! –Javier Ramirez
