Google Ads Case Study: Doubling Revenue for a Graphic Design & Printing Company
When a growing graphic design and printing company wanted to scale revenue while keeping ad spend profitable, they turned to Google Ads. The challenge was balancing cost efficiency with consistent lead generation — all while preparing the business to expand.
By optimizing targeting, refining ad spend, and closely tracking results, REALTOP helped the company achieve measurable gains. From reducing cost per conversion to doubling revenue, this campaign demonstrates how the right PPC strategy can fuel rapid and sustainable growth.
Goals:
- Lower cost per conversion: Improve ROI by cutting wasted ad spend through better targeting and optimization.
- Increase qualified leads: Drive more high-value customers with refined ad copy and audience segmentation.
- Maximize return on ad spend (ROAS): Ensure every dollar invested generates consistent, trackable revenue.
- Support operational growth: Provide steady lead flow to sustain expansion and long-term profitability.
Actual Results:
- Decreased cost per conversion by $5.36 on average
- Achieved a 31.39% increase in conversions quarter over quarter
- Helped the client double its revenue and expand into a larger space
- Sustained a $10,000/month ad spend while scaling profitably
- Maintained consistent growth in both lead volume and cost efficiency
How we did it:
- A/B Split
- Testing of Ads
- New More Consumer-Centric Ad Copy
- In-Depth Keyword Research and Search
- Query Optimization
- Extensive Daily Negative Keyword List Creation
- Creation of an invalid click-blocking system
- New Google Analytics Reporting
- Instant/Daily/Weekly/Monthly report to the client for sales optimization
- Feedback loop communication system with his team and our marketing manager
- Strict adherence to Google search and search partner channels(High intention)
This campaign shows the power of strategic Google Ads management in a competitive industry. By reducing costs, increasing conversions, and doubling revenue, the graphic design and printing company not only scaled profitably but also positioned itself for long-term success. With ongoing optimization, results like these become the foundation for even greater growth in the future.
Google Ads Success Stories
Frequently Asked Questions About This Google Ads Case Study
How much did Google Ads improve results for the Graphic Design & Printing company?
With optimized targeting and ad spend, the company achieved a 31.39% increase in conversions, cut cost per conversion by $5.36, and ultimately doubled its revenue.
What was the monthly ad spend for this campaign?
The company sustained a $10,000/month ad budget while maintaining profitability and scaling lead volume.
How long did it take to see results from the campaign?
Improvements were visible within the first quarter, with consistent growth continuing in subsequent months.
Can small businesses achieve similar results with Google Ads?
Yes. While budgets vary, the same strategies—optimized targeting, cost-per-conversion tracking, and ongoing campaign adjustments—can help businesses of any size improve ROI.
Nik and Jake are amazing! So smart and in the top of the game in this marketing and advertising world. Quick to respond, even faster to take action, but just as important, kind, compassionate, easy to talk to, good people! They have eased all my marketing stress. Can’t say enough about Nik, Jake and RealTop. Jump in … you WON’T regret it! – Heather
