GOOGLE ADS CASE STUDY: Animal Care Solutions
Our client sought to improve their existing Google Search campaign, which was previously managed by a different agency. The primary goal was to increase conversions while reducing the cost per acquisition (CPA), ultimately turning the campaign into a predictable lead-generation machine.
By taking over the campaign at a critical point, REALTOP focused on rebuilding the account structure and applying a data-driven optimization process. The strategy included refining bidding tactics, introducing negative keywords, and restructuring ad groups to better align with high-intent search queries. In addition, ad creatives were refreshed with stronger calls-to-action and service-specific messaging to improve engagement rates. This holistic approach not only stabilized performance but also transformed the campaign into a scalable lead-generation system that consistently delivers results quarter after quarter.
Goals
- Increase lead conversions by optimizing historical Google Ads data.
- Lower the CPA compared to the previous quarters.
- Enhance ad performance through continuous testing and optimization.
- Improve CTR (Click-Through Rate) to maximize engagement.
- Leverage campaign insights to create a scalable, high-performing ad strategy.
Results
- Conversion Growth: 421 additional conversions in Q3 & Q4 compared to Q1 & Q2.
- Cost Efficiency: CPA reduced by $236, maximizing budget utilization.
- Engagement Boost: CTR improved, leading to higher ad visibility and interaction.
- Optimized Campaign Strategy: Refined bidding strategies and audience targeting enhanced overall ad performance.
- Sustainable Lead Generation: The improved campaign structure set a foundation for ongoing, predictable lead acquisition.
- 98.6% Increase in Conversions
- Conducted audience segmentation to target high-intent users.
- Launched A/B tests on ad copy to identify top-performing messaging.
- Retargeted past website visitors to re-engage potential leads.
- 91.5% Increase ROI
- Optimized keyword bids based on historical performance data.
- Shifted budget to high-performing campaigns and ad groups.
- Implemented negative keywords to reduce wasted ad spend.
- Higher Engagement (Improved CTR)
- Refreshed ad creatives with compelling headlines and CTAs.
- Tested various ad formats, including responsive search ads.
- Tailored messaging to align with user intent and search behavior.
How we did it
- A/B Split
- Testing of Ads
- New More Consumer-Centric Ad Copy
- In-Depth Keyword Research and Search
- Query Optimization
- Extensive Daily Negative Keyword List Creation
- Creation of an invalid click-blocking system
- New Google Analytics Reporting
- Instant/Daily/Weekly/Monthly report to the client for sales optimization
- Feedback loop communication system with his team and our marketing manager
- Strict adherence to Google search and search partner channels(High intention)
By strategically optimizing the Google Ads campaign, we successfully increased conversions while significantly reducing acquisition costs. The campaign’s success in Q3 & Q4 demonstrated the power of data-driven optimization, paving the way for continued marketing efficiency and lead growth.
Google Ads Success Stories
Frequently Asked Questions About Google Ads for Animal Care Services
How can Google Ads help animal care businesses get more clients?
Google Ads connects animal care providers with pet owners actively searching for veterinary services, grooming, boarding, or training. By targeting high-intent keywords, businesses can capture leads and grow bookings quickly.
What’s the average cost per lead for veterinary and pet care ads?
: Costs vary by service and location, but most animal care providers see leads between $20–$75. Optimized campaigns with refined targeting and negative keywords can keep acquisition costs efficient.
Are Google Ads effective for small, local animal care clinics?
: Yes. Local targeting by city, ZIP code, or service radius allows small clinics to compete effectively while keeping budgets focused on their immediate service areas.
What campaign types work best for animal care businesses?
Search campaigns perform best for direct intent (“veterinarian near me”), while Performance Max and Display campaigns help expand visibility and brand awareness. Combining both strategies drives consistent leads.
How can animal care businesses improve ad performance over time?
: By running A/B tests on ad copy, adjusting bidding strategies, refining audience targeting, and continuously monitoring conversions, animal care providers can steadily improve CTR and lower CPA.
Jake and the team at RealTop have been excellent to work with. They are always very responsive in providing support and feedback and have streamlined our marketing efforts. We value their services and would certainly recommend! – Ryan Wilkinson
